Smita Holidays
The Problem
Smita Holidays faced difficulties in establishing a strong online presence, especially on Instagram. Their target audience was not effectively reached through social media, leading to low engagement and follower numbers.Being a travel company, having a good social media profile will help them generate easy leads on their social media.
The Solution
We aimed to build Smita Holidays' online brand similar to their offline success. The primary focus was on enhancing content quality and engagement on social media platforms, particularly Instagram . Based on the insights of the Instagram account we figured out the age group of their followers, experimented and studied various content and curated strategies.The social media marketing campaign had a positive impact on Smita Holidays' brand visibility and online engagement. Improved content quality contributed to a more favorable perception among the target audience.
KPI
Follower count increased from 800 to 1250 within 6 months. Content reached approximately 77,000 unique accounts, significantly expanding the brand's reach. The campaign generated 90+ leads in three months, indicating improved engagement and interest.
