Ajanta Ellora
The Problem
The Ajanta Ellora International Festival aimed to expand its online footprint and engage a wider audience to showcase its cultural significance. The challenge was to effectively utilize social media platforms to provide real-time updates and captivating content, extending the festival's reach beyond its physical attendees.
The Solution
Atencion Media devised a comprehensive strategy to address the festival's objectives. We focused on delivering timely updates, engaging multimedia content, and interactive strategies across various social media channels. Through a blend of live coverage, visually compelling posts, and strategic collaborations with influencers, we aimed to create an immersive online experience that mirrored the vibrancy of the festival itself.
KPI
Impressions & Reach: Our content garnered over 406,000 impressions, reflecting widespread visibility and potential reach. Achieving a total reach of 239,000, our content resonated with a diverse audience across different platforms. Profile Visits: Our profile attracted 8,670 visits, indicating a strong interest and potential engagement from users.Influencer Collaborations: Collaborating with festival artists and local Instagram pages significantly boosted audience reach and engagement. Renowned artist Kailash Kher's repost of our content amplified our reach, connecting with broader audiences.Acceptance of Collaboration: All invited artists readily accepted collaboration invitations, affirming the appeal and quality of our content.Consistent Posting: Sustaining an active presence with 130 posts ensured continuous engagement and visibility throughout the festival. Agile posting of real-time updates enhanced audience engagement and reinforced our reputation for delivering dynamic social media experiences
